Everyone wants a good reputation. In the digital world, that requires thoughtful online behavior and content strategy. But content is continuously shifting, and it’s not always in your control. External factors like bad search results or negative news coverage can quickly change the way people perceive you or your brand.
Enter: Digital Reputation Management.
At FGS Global, the DRM team develops and executes data-driven integrated digital programs to enhance the online presence and optimize search results of executives and organizations. Here’s how it works:
- Audit & Strategy: The first step is to take inventory of everything that exists for the client – website, search results, social, media coverage, any profiles – and assess where they stand. This will inform the ongoing strategy.
- Profile Building: A well-optimized digital foundation is core to the program. Social profiles with a complete bio on relevant websites will enable clients to better control their presence.
- Content Creation & Distribution – The next step is to build a steady level of activity to influence search results. Negative search results can’t be removed entirely, but with enough patience and effort, owned profiles will outrank them.
- Reporting & Optimization – Finally, like with any healthy digital strategy, it’s important to keep track of the results. FGS Global’s team builds out monthly reports.
Though it may seem slow and steady, this process is a proven way to help clients enhance their online presence and optimize search results.
Interested in managing your business’ digital reputation? Email digital@fgsglobal.com.
