Looking at recent polling around “woke” culture, our Research and Insights team found the term—and the issues associated with it—may be less polarizing than national rhetoric can make them seem:

• Most Americans (56%) view the term “woke” as a positive descriptor, meaning “to be informed, educated on and aware of social injustices.” About 2-in-5 (39%) think it is closer to meaning politically incorrect and policing others’ words. Sixty percent of Republicans view “woke” as an insult, compared to 25% of Democrats.

• 48% of U.S. adults think businesses should take a public stance on current events. Eighteen to 29 year-olds (59%) are the most supportive of companies taking a stand, followed by 30-44 year-olds (51%), those 60 and older (43%) and 43-59 year-olds (41%).

• About a third of Americans would describe themselves as feminists (32%), but 77% say they think men and women should have equal rights and status in society and be treated equally in every way.

• Recently, Rep. Marjorie Taylor Greene called for a “national divorce” between Republican- and Democratic-led states, “from the sick and disgusting woke culture issues shoved down our throats to the Democrats’ traitorous America Last policies.” Majorities of both Democrats (69%) and Republicans (60%) say they disagree with Greene’s statement.

• 48% of Millennials report having “some” or “a lot” of trust in Congress, making them the generation with the most faith in this institution. Gen Z adults have the least trust in Congress (32%). Baby boomers have the most trust in corporate America (47%), while Gen Z has the least (31%).