Fresh off their election win, President-elect Joe Biden and Vice President-elect Kamala Harris are trending (way) up–at least on Twitter.
Biden’s Twitter engagement has increased by over 900% compared to January of this year. Notably, the engagement grew gradually throughout the year, not in one huge bump around the election.
President Trump, who wielded Twitter as an executive megaphone, is still seeing nearly double Biden’s engagement. But it has only increased by 89% over the past year and has steadily declined since Election Day.
The difference is not as drastic between Vice President Mike Pence and Vice President-elect Kamala Harris. Harris’ percent increase in engagement over 2020 is slightly higher than Pence’s, while her engagement is three times higher.
Meanwhile, the platform itself continues to distance itself from the president that helped make it relevant as it pledges to crack down on his false tweets.