Shake on It

Our Energy & Sustainability team just wrapped their support of a variety of clients making announcements and commitments during the COP27 climate conference in Egypt, and they’ve got some tips for anyone interested in maximizing a future summit. 

While concrete commitments to meet emission reduction targets were lacking, a historic agreement was reached on a “loss and damage” fund to help nations hit hardest by climate disasters. Many of the salient details, including who pays for it and who can benefit from it, will be on the agenda for COP28 in the United Arab Emirates in 2023. 

If you’re thinking of participating in the future, our team recommends: 

  • The best time to host offsite events is in the evening, after daily programming has ended. Food and drinks are a must after the long days at the conference. 
  • Don’t be disappointed if you don’t get a response from climate reporters on the ground. They’re oversaturated but expecting to be spammed – keep at it! 
  • Make sure any events / moments accommodate reporters following along virtually (i.e., livestream or recording). 
  • Use external hooks and other current events at home to make your COP announcements timely and relevant to even non-COP beat reporters. 
  • Look at COP as a long-term relationship building opportunity with reporters. Many may be interested in post-COP client announcements if the relationship is maintained. Get to know them while you have the face time, especially when you don’t have an immediate ask.