CEOs have turned to social media to address employees, stakeholders and consumers to discuss how they’re changing business practices, giving back to frontline workers and more.
What can we learn from those who are doing it right?
- Video is your friend. People are craving human connection. Share a simple phone video discussing working from home or advice on remote leadership, for example.
- Post long-form content. It allows you to express your authentic thoughts and emotions on LinkedIn, your brand’s website or a personal Medium page.
- If you’ve been addressing employees via email, consider repurposing it as long-form content.
- When possible, discuss skills, the workforce and career advice. Trending LinkedIn Learning course topics show users desire content about career advancement, staying resilient and working from home.
- Ellevest CEO Sallie Krawcheck shares advice for job-seeking grads and live Q&A sessions about working moms.
- Host virtual events. Twitter, Facebook and now LinkedIn all present opportunities for answering audiences’ questions, hosting panel discussions and more. These events can help audiences learn, connect and interact with you and your brand.
- Give your personal take. Share positive earned media and discuss the thought process driving the actions you’ve taken around coronavirus.
- Marriott International CEO Arne Sorenson shares direct updates about company developments and initiatives and commitments to consumers.
- Use—but don’t overuse—hashtags. Hashtags are key for spreading awareness, especially on LinkedIn and Instagram, where users can follow hashtags.