Seize the Megaphone

CEOs have turned to social media to address employees, stakeholders and consumers to discuss how they’re changing business practices, giving back to frontline workers and more.

What can we learn from those who are doing it right?

  • Video is your friend. People are craving human connection. Share a simple phone video discussing working from home or advice on remote leadership, for example.
  • Post long-form content. It allows you to express your authentic thoughts and emotions on LinkedIn, your brand’s website or a personal Medium page.
    • If you’ve been addressing employees via email, consider repurposing it as long-form content.
  • Use—but don’t overuse—hashtags. Hashtags are key for spreading awareness, especially on LinkedIn and Instagram, where users can follow hashtags.