Look Who’s Talking

Who’s driving the ‘Back to Work’ conversation on Twitter?

We used GPG’s proprietary Network Influencer Tool to identify the key players:

  • Atlantic science writer Ed Yong’s tweets about his article on coronavirus’ uneven course throughout the U.S drove the network’s highest engagement.  
  • With its 58 million followers, @Twitter topped the charts in terms of reach. Many mentioned it in their tweets quoting an MIT article that claims nearly half of the Twitter accounts discussing ‘Reopening America’ may be bots.

Though reopening is a global conversation, our analysis shows that most of the influential accounts driving it are discussing the reopening of the U.S.