If you’re considering expanding your pitching targets to the podcast world, a recent Muck Rack survey could help inform your approach. Our colleagues at FGH’s Health Media Insights newsletter pulled out some key takeaways:

• Brevity is best. Podcast hosts often produce their shows on their own or with limited support. The survey found more than 80% of podcaster respondents said they are responsible for sourcing their own ideas for episodes and booking their own guests. With this in mind, keep your pitches tight and focused and be respectful of the host’s time.

• Do your research. Respondents said a lack of personalization or relevancy were some of the top reasons they rejected pitches. The overwhelming majority suggested researching their brand and content before pitching them. The most common advice? Listen to multiple episodes of their shows before reaching out.

• Emails over calls. Most podcasters (91%) said they prefer to be pitched in a direct, personal email. For more than half of podcast hosts, the ideal pitch should be between 100-200 words, while another 20% preferred pitches to be fewer than 100 words. Important to note: Roughly 65% said they did not want to be contacted by phone.

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