The 53rd Annual Meeting of the World Economic Forum in Davos next week will take place against a backdrop of continued geopolitical and macroeconomic turmoil. Interest in this year’s meeting is particularly high after more than two years of canceled, downsized, or postponed meetings.
This year’s WEF advocates system changes in the following areas:
- Energy, Climate and Nature: Reduce carbon emissions, mitigate the effect of climate change and develop more ambitious infrastructure investment plans.
- Investment, Trade and Infrastructure: A new vision and collaborative stakeholder approach for economic prosperity and development.
- Harnessing Frontier Technologies for Private Sector Innovation and Resilience: Companies need to foster emerging technologies and optimize for agility.
- Work, Skills and Care: Future-proof economies require a new social contract that supports stronger investment in education, healthcare and skills.
- Dialogue and Cooperation in a Multipolar World: A new global system that is more stakeholder-based and equipped to handle the dynamics of the 21st century.
Companies attending should prepare by:
- Developing a strong narrative and determining compelling key messages to communicate to their audience at the WEF.
- Creating a comprehensive communications and advocacy plan with specific goals and objectives. This may involve reaching out to potential partners, customers, investors and key political decision-makers or participating in panel discussions or relevant side events.
- Establishing relationships and setting up meetings, chats or interviews with key media outlets covering WEF and other relevant topics. And use social media to share updates and engage with target audiences.
- Even companies not attending the event can leverage international attention through social and traditional media platforms. Companies everywhere can showcase their own initiatives and innovations and address conference topics that relate to their products and services, potentially attracting media attention and new customers.
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